Russ: Why not?

Me: underside man boob

Russ: my son tore my shirt

Pic courtesy of GQ

Why: traction, balanced cushioning, fit, support, stability, containment

Why not: cushioning takes a lot of break in and still isn’t the Zoomiest, gets hot, stiffer than others

Sizing: runs a touch long but most should go true to size except maybe narrow footers

Best for: players that want a do it all shoe. This is not for players who want a real free flowing natural feel though

Buying advice: $125 is a fair price but I don’t see these moving much based on looks. $90 or less is even more fair. Bottom around $55


17 ounces. Take the straps off and it’s probably around 16 ounces.


Jordan brand took the Nike micro traction idea and ran with it to turn the outsole into a super micro traction set up. The rubber has just the right amount of pliability and just brushes dirt away.

I’m a big fan of this micro pattern because it allows each little blade to act like a brush by flexing and pushing dirt away.

Initially though, I wasn’t that impressed with the traction because it just didn’t have a lot of bite but over time, it started grabbing the floor better. Thanks to the micro blades, the shoe required very minimal wiping. Even on the worst floor I play on, I never slipped which is what you want out of traction. Left, right, front, back, it was just stop and go with almost no wiping. I’m undecided if this is top tier but I’m really leaning that way today.

Way to kiss up JB. Awesome job!


Full length Zoom ..hurray?

Yes it’s full length Zoom and it’s “only” $125 but it takes a long long time to break these in. The first few days these just feel like Phylon but they do feel a little more Zoomy with wear. However, even after nearly two weeks, it still feels more like Phylon than Zoom.

Picture courtesy of

The Zoom is bottom loaded and under a decent chunk of Phlyon. If you’re expecting that Zoom BB or AJ 31 feeling you’ll be disappointed because

1) The Zoom isn’t protruding like the AJXXX1 so there is no mechanism to push the Zoom upwards into your foot.

2) The Zoom isn’t top loaded or using a cloth strobel like the Zoom BB.

But just because you can’t feel it doesn’t mean it isn’t there or working. But boy would these be a lot more fun if they felt Zoomier underfoot.

Ride Height

I do want to note how low this sits.

At about 21 mm this sits just as low as the Curry 4. People love to say “well Curry wanted it low”. Probably true but it is possible to go low and still have a better cushioning set up.

Overall, I like the set up since it keeps a quick feeling but it could have been done differently to make the set up feel better. I’m sure Russ had something to do with that.


True to size for everyone except maybe narrow footers. There is a teeny tiny bit of extra length but not enough for me to size down. I had no movement front to back or side to side from the get go which I expected.

The excellent lockdown comes from the internal bootie set up and hidden lacing system, not the external shroud or strap. The strap can be tightened to add a little more restriction if wanted but it really isn’t necessary.

Lets hope you never break the laces because it won’t be fun to relace these.

The lace lock doesn’t really help and actually caused some lace lock pain and lace pressure so I had to loosen it up to make it feel comfortable. It does allow the wearer to put different amounts of pressure on the laces so I guess that’s a benefit.

Overall the fit was great right out of the box aside from some lacelock pain.

Well done JB!


Mesh and fuse are the primary materials on the Why Not and it works fine especially with the additional strength the shroud gives the upper. It’s really what you’d expect on a shoe this price.

Support and Stability


The heel counter looks like a brick but it isn’t bad at all and actually molds and flexes to your range of motion kind of like the D Rose 5 did. Actual support, wow what a concept. Can you share some of this heel counter with the Curry 4?

Stability is fantastic because the shoe is extra wide and feels almost like your playing in a waffle iron. Both the Dame 4 and Whynot feature wide outsoles for stability.

It sits ultra flat and low to the ground thanks to the cushioning set up and it isn’t overly mushy like some foams can get. Just a quick, stable, and safe feeling set up.


My foot sits where those creases are.

No issues at all here. Raised Phylon midsole runs the entire length of the shoe. It does add a little stiffness to the transition but it does break in.


The Why Not Zero.1 is a very nice start for Westbrook’s signature line from a performance standpoint. It does everything extremely well although it isn’t for everyone. If you want a tight fast ride that lets you go hard without fear, the Whynot Zero.1 is for you. Sounds a lot like the player it’s made for. What a concept huh?

If you prefer a softer free flowing sock like set up like the Crazy Explosive 2016 or a lowtop you may not like these due to the firmer cushioning and more supportive set up.

Personally, I really like playing in this shoe but I don’t love it even though it fit my very game very well. I found the cushioning a bit of a snoozer compared to other cushioning set ups and the shoe itself felt more shoeish than I prefer. I swapped out the Why Not with the Dame 4 and Curry 2 one night and those two shoes just brought the fun factor back. Even if it’s not the most fun shoe for me, I will say it’s trustworthy and reliable on the court which is all you can ask for sometimes.

I had a tough time trying to pick where these should go since technically it performs well even if it doesn’t get me excited. I’ll put these on the second team for the time being. Great on court but just not something I really want to reach for.

Pic courtesy of SI

80 Comment on “Jordan Why Not Zer0.1 Performance Review and Analysis

  1. Pingback: Jordan Why Not Zero 2 Performance Analysis and Review |

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