In BC years (before Curry) the Elite models would have cost you $50-75 more than the non elite models but now things have certainly changed as these are only $20 more than the non Elite for the KD and the Elite Lebron remained the same price as the regular XIII.
And If you haven’t read, the KD 9 is going to be $150.
Let’s see how KD prices have changed over recent years:
KD V: $115
KD 6: $130
KD 7: $150
KD 8: $180
Granted more and more tech and better materials were added year over year and it’s pretty typical for shoe prices to increase each year.
But I’ve noticed that across the board, Nike has cut prices or kept them the same as the previous year.
Hyperrev 2016: $110 down from $130
Melo M12: $135 down from $160
Jordan XXX: $200 down from $225
Lebron XIII: $200 same as previous year
Usually, Nike has MVP’s and top tier players already locked up. I really can’t remember the last time a non Nike athlete won an NBA championship. Spurs are a team but have Kawhi, Lebron, Lebron, Dirk, Kobe, Kobe, Paul Pierce, Spurs.. The list goes on and on.
But 2015 was a little different because the top selling jersey wasn’t a Nike athlete. And the team that won the title wasn’t spearheaded by a Nike athlete. And the new face of the NBA wasn’t a Nike guy.
And guess was, little by little, Under Armour started creeping onto the court. If you go play pickup somewhere, you’ll probably see one or two pairs of Curry’s out of thirty or forty pairs of shoes while the rest will be mostly Nike.
*I played an Asian basketball tourney recently and noticed a lot of UA on court. My team was 7/10 wearing Curry All Stars. We love the little guys*
Nike still owns around 95% of the basketball shoe market while UA owns 1% more or less.
So why does Nike care? It isn’t like it hasn’t happened before.
Does Nike see UA as a threat ? I doubt it, but they do see them as a pest and a reminder of what they had. (Think ugly girlfriend turning into a Victoria’s Secret model).
One thing they surely don’t want to do is lose significant market share to the point where Wall Street reacts; if the news of UA gaining 1% market share while Nike lost 1%, Nike stock could drop while UA stock could rise depending if that 1% was already figured into the stock price. Nonetheless, Nike hates to lose and will do what they can to retain market share. I really hope Nike pushes themselves because I feel they got really lazy and arrogant in the past few years. And let’s hope UA keeps their price point under $140 because that is part of the appeal of Curry’s sig shoes.
Just wanted to get that off my chest. All that being said, I got these in a few days ago and here are my initial thoughts:
KD 8 Elite
Damn, these are sexy.
Excellent, beautiful materials with a redesigned upper.
Cushioning feels exactly the same so far.
Lebron XIII Elite
Pretty much the same shoe with a different upper material. Kurim is just another name for rubber. Nike upgraded the plastic to carbon fiber while they got rid of all the Posite. All in all, this dropped the weight from 16 oz to 13 oz.
Be on the the lookout for a review on both shoes in the next few weeks. I’m cleared to be back on the court sans cast so excited to get back to playing!